The Old School Vs New School – Instead… Old School & New School equals the Biggest Checks!
Combining Old School & New School will generate the biggest checks! Lets face it old school worked. People are excited about the new school so they can be on a beach somewhere with nothing but a lap top and make millions. The reality is that very few people really succeed, what sells is the dream of doing so.
The fact is that the internet and social networking is great and its reaching a lot of people but at the same time people are being desensitized to all the marketing. The email no longer has the effect that it did before because there are so many. The ads of online marketing from a beach somewhere in the world no longer grabs people like it did. Social media is changing daily and its very had to keep up. So now what…
Here is what I figured out over the last 6 months. I dug into the social media thing and online marketing but found that it took a ton of time. I was hardly speaking to anyone. As soon as I thought I was finally on track some new system or social media tool would come out and all the sudden I had a ton of tasks just to keep up and I was talking to less and less people because there are only so many minutes in the day. I was then over whelmed and spending a ton of time behind the internet and my computer. The end result is I was doing a lot more with less results. I was also losing ground on my time freedom that I have had with my six-figure income. Something had to give!
Here is what I have found that works and will produce the biggest checks, keep your time freedom and lifestyle!
Use social media to edify you and show people who you are but nothing beats picking up the phone or speaking to someone in person to develop that relationship. We are in the business of relationship building. The way you use the internet is by sending them to an online presentation to view the information and get back with you. You saved a ton a time with new school by the internet doing the presentation for you so you can talk to five other people in the time that it would have taken you if you did the presentation yourself. So the recipe is to communicate with people in person or on the phone, use the internet to do the presenting for you, and use social media to edify you and help people get to know you more.
There is such an influx of online marketers now that people are not really paying that much attention anymore to what is being marketed on the internet. People want to hide behind the internet and their computers but that’s just not going to create the big checks. Home-based entrepreneur are learning how to set up their blogs, build capture pages and how to market those sites using social media like twitter and facebook, search engine optimization and video marketing. All of the social media tools are great to use to edify you but it can be overwhelming to rely on and keep up with.
Very few people can come on to the “new school” of marketing and stand out. The way you stand out is being “you” and connecting with people the “old school” way.
Does this mean that you need to start doing meetings, handing out tapes? Of course not! Just reach out and build that relationship with a voice and use the online marketing tools at the same time. Nothing beats talking to someone over the phone or in person and introducing them to your team mates. The power of the three-way call is still the most powerful tool there is to building your home-based business.
If you utilize “new school” and the “old school” recipe then you can reach more people and find more like-minded individuals who you want to do business with and want to do business with you. Again, it’s all in finding the right people and building that relationship.
There are people everywhere that are making six and seven figure incomes that never use a computer or the internet, so imagine if you do what they are doing and just gave it a little turbo power with internet so you have more time to build the relationships with your team!
You can get generic Relationship Marketing training from Dani Johnson and free training by joining Mind Your Own Business Girls Clique, it’s FREE
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Old School Marketing
It is popular to talk about social media, influentials and Web 2.0. But does that mean the old school marketing has stopped working?
No, it means that there are more ways to reach people and depending on your target market, you have more options that all may be less effective than in the past when there were fewer options (and more people condensed into fewer communication channels.)
Here are some old school marketing techniques that still work.
1.Press Releases – When it used to be really read by the press, it was appropriate to call it a press release. Now I would call it a news broadcast. I do not believe a press release will usually find any major writers but I do think that you are going to get some good exposure and good back links to your website. Also, if you focus on a niche or use the more expensive services you may still hit some great media outlets.
2.Email – Way more attention seems to be given to social media than email marketing. However, email marketing will still generate a lot more money for you. It is an essential part of your marketing and if you bought the whole Email is Dead crap, you jumped on the wrong bandwagon. I make most of my money from email and SEO.
3.SEO – Search Engine Optimization is not the new hot thing, but if there is one area that is actually using social media well, it is the people that get how SEO and Social Media tie in together. The key with SEO is that if you are in a tight target niche with little competition, you can probably pay for a one time project and reap the rewards for a long time. If you are in an even slightly competitive market, you need someone that goes to war on your behalf every month to increase ranking and get more pages indexed.
4.Old Websites – Do you have one of those old websites sitting around that looks like late 90’s and does date back to then? Don’t touch it without talking to a professional! The age of your website is very valuable and the pages should not be changed unless you have someone that can look at your ranking first. I updated one of these old sites after some research and got fantastic results within 3 days – I am talking #1 rankings where a lot of other people were fighting for it. These old sites have great credibility in the eyes of search engines and can be ignited by a good search engine specialist.
5.Directories – Things like directories seem out of date, but getting listed in a good directory still gives you a valuable back-link and can generate a steady (if not huge) stream of traffic. Some of my favorite are technorati and blogcatalog – but the older (less shiny) ones are still effective if you get into them too.
6.Link Exchanges – These things have a bad name, and anything that automates the process I would stay away from. However, doing an occasional link exchange with someone else in your industry will help – not hurt – your website. If link exchanges actually hurt websites, most blogs with blog rolls would be thrown out of Google long ago since they often link to each other. This is one of those things that still works, you just have to be smart about it.
7.Word of Mouth – The oldest of the old school marketing is the new cool. Finding ways to get people to talk about you are the holy grail of cutting through the clutter. But it may just not work for you – you really have to be differentiated.
Dead Marketing – Some things are really gone
Yes, there are some marketing techniques that are really gone. Do not do the following -
■Pass out your audio book on 8 track tape.
■SPAM – Does anyone fall for that now?
■Dressing up as a gorilla and selling encyclopedias door to door – OK, this still works but don’t do it.
Most things will still work with good execution and message. Just be realistic about how people’s attention has scattered. You need to scatter your message where your niche market is to make sure they can find you. But that does not mean you throw the old school marketing in the garbage.